A large number of questions that I received in the previous period, makes me perform a little research on the topic of marketing trends in the market for this and next year. Although we have not yet aware of the economic crisis that took hold the world, very soon we will feel the consequences, and on our back. Many experts predict decay of large companies, layoff and difficult situation the next few years.
As a partial solution, or solution that will mitigate the impact of the crisis in the population referred to the development of small, home business. Since my blog in the grounds and for the development of small business solutions and counseling individuals or groups, it is very important to provide ways for the successful presentation of business customers. All we know is in the business priority and I will recommend you in the below list of the 10 trends that you need to pay attention if you want to be successful in 2009. year.
1. Authenticity - fokus the authenticity, or allow your employees to be visible. and not hidden behind the brand companies So, in 2009. is no place for bezlične sites filled with personal pronoun "We, we, we." Replace "we" with "I". Customers expect to know with whom they have a job before you hire your company. Make the employees to open a page on the social sites (Facebook.com, Twitter.com, MySpace.com, OdSrca.com, Furka.com) and describe their characteristics and knowledge and thus bring in new customers. It is time to get your blog site in which you will regularly inform customers about news related to your business.
2. "I do" marketing - Today is definitely too expensive to advertise in newspapers, on television, billboards, especially unajmljivati marketing agency, and the effect is smaller and smaller. Small companies should be turned to the Internet and the many free options offered. Do the testing market, create a list of customers and do the survey on their needs / problems / needs. Invest in direct marketing and turn the customers as individuals, as a group. Try to create video files with explanations of your offer and put it on the site. Create presentations and set them on social sites and you will have the double advantage of them.
3. Technology created from mouth to mouth "marketing - a little rogobatno sounds, but actually is a recommendation method using the computer and the Internet. According to some research, even 60% of customers will leave your site just because you do not see the difference between you and any other company. Therefore, it is especially important recommendations in the 2009. year. Loyal customers will refer their friends and family. Open forum on the site and through a series of questions and answers, in order to obtain the right reasons why you just selected. Try to connect to the companies that serve your customers before they come at you and ask them to recommend you (if you have a dry cleaning company, ask the owners of boutiques to share your Leaflet, etc..). Ask your customers if you would like to recommend your product to friends and acquaintances (perhaps to offer a discount or bonus if you become your Reseller).
4. Environmental and social responsibility - "Green" is now definitely "mainstream". Make sure that the more concerned about the environment, community and society. Replace ordinary light bulbs in the office with fluo-cost, use recycled paper and of course to say. Connect with some organizations for environmental protection, and separate a certain percentage of earnings in the recycling and ecology. Of course, notify your customers and explain to them that part of their money from each purchase goes to the protection of nature.
5. Simplicity and konkretnost - This is not the time for a wide range of products and komplikovanje with variations. Underline crtu and try to reject products that have little sales value. Try to extract the products with which you have the best earnings and sales and to pay more attention. Products that are selling poorly, try to remove or reduce the maximum. Make a list of charges and the ask of each: "The way the cost of leads, or kept my idelnog customer?" If you do not have a possibly reasonable response time to the cost of reject.
6. Marketing for the "purchase button" - A study that deals with studying how our brain reacts to the message is called neuromarketing. Learning how to "buy button" of your customers work, uštedećete a lot of time and money. Try to contact kopirajterima, people who are professionally engaged in writing sales letters and creating a sales strategy. Find ways to connect the positive emotions with your product or service, and show their customers that they believe, so you'll give them a trial or accept credit.
7. Paid membership - Websites which are paid a fee for some of today become a great opportunity to earn various types of entrepreneurs. Each site can offer an additional part that is to be paid. Consider, if you can call your customers to members? Can you offer them some additional training, training, research, e-books, service to your site, you could charge on a monthly basis?
8. Mobility - access the Internet through mobile phones and PDA devices has long been a possibility with us. Make sure that your site has a version optimized for these devices. Also, our carriers provide the possibility of sending e-mail and alerts via text message, which is another way of communication with your customers. Talk to your administrator about the implementation of these options on your web site.
9. "Wisdom of crowd" - The Customer is always right, these words will mean more this year than ever before. Your customers will want to give your contribution and say how they want to improve your product or service. Register at the forums posećenije in your area and monitor and participate in the discussions. Once implement suggestions, please let your customers. Also, sometimes it is not bad or engage an agency that will conduct the survey on a random number of average people, to see if there may be some markets that would be able to enter the small adjustments to the products.
10. Personal Branding - More is not important your portfolio or CVs. Trend in 2009. is the name. This is your public identity. Has never been significant to the differentiated and focus on what separates you from the crowd. A good personal brand gives the feeling that now people know who you are and what you do. Use the same photo to all the sites where you are registered (not need to be professional), register a domain with their name and create extensions to the popular social sites (this has a dual role, because in addition to branding and prevents malicious okoriste to your name or made worse antireklamu).
I tried to close some ideas on how to prepare for the next time and make your business better and more convenient for customers, and thus ensure himself a position in the market. To summarize, the main trend this year will be the buyer and your attitude towards him. Remember that honesty is virtue, be honest to customers and they will reward you. And if you listen to yourself and uštedećete time and money.